Create incremental value
For your suppliers, and accelerate new revenue streams.
Meet your customers
Where they are, with the right content.
By providing the right content to the right audience you deliver value to your customers, which actually impacts basket size and diversity, and creates better engagements.
Your Data. Your Revenue.
We Are a SaaS Company
We deliver a Retail Media Intelligence solution that you and your brands can leverage to gain insights, work smarter together and empower your marketing and media teams. Use our solution to learn more about your customers’ behaviours and preferences across all channels.
THE MISSING PIECE OF YOUR RETAIL MEDIA STRATEGY
Understand The Impact of Your Efforts
Measure the uplift of offers & ad campaigns across physical and digital channels.
Find The Perfect Audience Match
In-app dedicated audience and segmentation application to find the perfect targets in a couple of clicks, and export them to owned and external media.
Know What Your Customers Want
Discover granular customer preferences & behaviors by leveraging NIQ Activate's customer DNA and proactively identify risks and opportunities for brands and retailers
Integrated In The Retail Media Eco-system
Interfaces with ad servers to score ad alternatives in real time according to each customer’s profile, and easy export of audiences to the Ad activation unit
How does retail media intelligence work?
The Most Relevant Content in Real Time
Leveraging customer retail DNA, NIQ Activate enables marketing and brand users to create audiences that can be exported seamlessly to owned and external media. In turn each content is associated with a specific audience and scored in real-time for ad servers to present the most relevant content for each customer and each brand.
Combining Depth and Granularity
NIQ Activate’s audiences are built leveraging our retail DNA platform that scans thousands of attributes for each customer and each product, enabling users to understand lifestyle preferences and avoid constraints such as competing offers or sensitive topics.
Sephora teams are very excited to build a better experience for our customers, as our main company priority is delighting customers. The NIQ Activate platform helps collect anonymized insights, offers key analysis in record time, and the ability to share insights with our Beauty and Fragrance brand partners
Anne-Veronique Baylac | CDO Sephora Europe & Middle East
EXPLORE OUR SOLUTIONS
