In today’s dynamic retail ecosystem, adaptation and innovation are more than just buzzwords – they’re survival strategies. As consumer preferences rapidly evolve, retailers and brands …
A Transformation of Pharmacies A long, long time ago (roughly thirty years or so), the word “pharmacy” would conjure up images of stale fragrances, dusty …
What is Personalization? Personalization, as defined by the Cambridge Dictionary, is the act of making something suitable for an individual’s specific needs. This simple definition …
As the retail market continues to struggle with the effects of inflation, retailers are facing the challenge of maintaining profitability while striving to prove ROI …
A Paradigm Shift in Fresh Produce Delivery For over two decades, FreshDirect has been a trailblazer in the realm of fresh food delivery, catering to …
In an era where the most paramount value for customers is “what benefits or extras will I get,” retailers must consistently bring their A-game. For …
Dis-Chem, South Africa’s first choice in pharmacies, has selected ciValue and its market-leading personalization & brand collaboration platform to develop its customer-focused personalization program. Dis-Chem …
Whether it is in your board room or in your (virtual) coffee room, everyone is talking about retail media ! Why? Well clearly because it …
FreshDirect, the Northeast’s leading pure-play online fresh food grocer and e-commerce brand, has selected ciValue and its market-leading brand collaboration platform to develop its insight-sharing …
Retail media is one of the most discussed topics in the industry today, with a new retail media network being launched every 1-2 months. Indeed, …
Funny enough, the marketing community is a quiet one. It’s almost as though, after spending days trying to make noise for the solutions, products, and …
Retail media is about creating incremental value for brands in a short timeframe. How can data and analytics help you cut through the noise and …
Engagement is the holy grail of marketers, and in today’s world of hyper-customization, engagement is about making sure you hit three targets: the right content, …
Knowledge is power, and data is a precious commodity, but that doesn’t mean it should be kept secret. On the contrary, when the right data …
Loyalty clubs are the best way to keep your customers engaged and create a win-win-win paradigm for retailers, their brand partners, and customers. But even …
Building and growing a private label business is a priority for almost all retailers. As a Private Label Manager, you are tasked with the success …
Satisfied customers are a great way to foster the retailer-customer relationship, which we know has an impact on the bottom line. But the business benefits …
This blog post is the final post of a three-part series on how retailers can use Artificial Intelligence (AI) and Machine Learning (ML) technologies to …
Many retailers and suppliers have introduced personalization programs, to elevate customer experience and increase customer lifetime value. Personalization comes at a cost, and when done …
It’s any retailer’s most obvious goal: acquire customers and retain them. But as routines got twisted and switched with Covid-19, so did purchasing behavior and …
Grocery is a unique industry. Its customers aren’t browsers, they’re shopping for everyday basics, rather than fashion or luxury items, and in most cases are …
While most consumers have purchased anything from designer footwear to spa vacations online, most were still buying their milk at the corner grocery store. Until …
In the first blog of this series, we explained why FMCG retailers need to use Artificial Intelligence (AI) and Machine Learning (ML) to stay competitive. …
The COVID-19 pandemic has disrupted our life and economy in countless ways, and the retail industry is no exception. Specifically, for the CPG market, the …
It has not been an easy year for Beauty retailers. While Drug and Grocery stores have generally performed well during the COVID-19 pandemic, with many …
Introduction The reduction in computing power cost in addition to the availability of data and big data technology are the basis for the increase demand …
The online channel for grocery was always going to be big. Many leading supermarkets have been investing in building eCommerce capabilities for at least a …
Online grocery and drug sales were already on a rapid growth trajectory before COVID-19. But recent lockdowns and health concerns due to the pandemic have …
It is hard to think of a time when retail customer behavior saw more upheaval than it has in recent months. Long-standing customer routines have …
2020 marks an important milestone in the advertising world. It is the year that digital ad spending surpassed traditional ad spending worldwide. The trend is …
Imagine you had a machine that could predict with perfect accuracy every grocery item your customer was going to buy next week. It would tell …
One of the many advantages of personalized retail offers is that their impact can be measured much more precisely than traditional tactics. Splashing a hot …
These are difficult times. With the number of COVID-19 cases rising, stock markets plunging, and borders closing, there has never been more uncertainty. But as …
A lot of our work with retailers is focused on helping them improve their collaboration with suppliers. The explosion of big data in recent years …
In a previous post we shared some of our findings about the relationship between basket diversity and customer value. At the time, we shared some …
To say that the holidays is a critical time for retail is an understatement. For many retailers, the weeks leading up to Christmas can make …
Hard Discounters are changing the grocery retail landscape. Led by German giants Aldi and Lidl, the global expansion of the hard discount format is introducing …
In our last post we talked about three key priorities when launching a loyalty program. But is there anything you shouldn’t focus on in the …
Three Priorities When Launching a Loyalty Program Earlier this month, Target announced that they were launching their new loyalty program. Launching a new rewards program …
This year marks a major turning point in the world of advertising. In 2019, for the first time, spending on digital advertising will surpass spending on …
The scenario is always the same. Launch day is approaching. The technical build is slightly behind schedule. Pressure is high and resources are tight. And …
I have noticed a pattern in my conversations with retail marketing and loyalty teams looking to make the most of their customer data: a shortage …
For more than two decades, the customer-centric revolution has been changing the way retailers think about and interact with their customers. There is no doubt …
Measuring the return on investment for customer insights is notoriously difficult. Search online for articles on the topic and you will find more than one …
Retailers today find themselves in a tricky balancing act. On one hand, customers are more demanding than ever. They not only expect great experiences, but …
The total basket coupon is the most classic of retail promotions. Spend a minimum amount and I will give you a discount on your total …
It is no secret that DIY retailers serve two very distinct groups of customers. Households – who might be buying basics like lightbulbs, or might be …
As a Category Manager, you live and die by the sales report. Every period, every week, every day – the results are staring at you …
Personalized marketing for retail is here to stay. Advances in big data processing and predictive algorithms are allowing today’s retailers to offer a highly customized …
“We don’t want to waste the money on customers who would have bought anyway.” This is a concern we hear often in our work with …
For decades, nearly all retail mass promotions have followed, basically, the same pattern. Choose an item you want to promote. Pick a great price that …
During sales-packed November, headlines declared a new record in retail when commerce giant Alibaba reached $31 billion in sales during the 24 hours of Singles’ …
The world’s biggest purveyors of digital content, Facebook and Google, now capture over 50% of the global digital advertising spending. It is no wonder that …
In a 2016 PwC survey, the second most important principle of developing an effective customer strategy for executives was “segment and know your customers.” Flash forward …
The key to high frequency retail personalization success is providing customers with the right offers at the right time – through the right channel. In …
I was happy to see our logo last week in P2PI’s Shopper Marketing Landscape shown below. It is a nice reminder of how fast the …
In our previous blog we discussed the best practices and science that are required to build an effective offer pool. AI and machine learning innovations …
But customer acquisition cost goes beyond cost of outreach and initial offer value. Once a customer has supposedly been “acquired” i.e. has signed up, there …
Want to increase customer value? Think basket diversity – not basket size So, it feels like you’ve tried almost everything, but your organization is still …
Historically, coupons were viewed simply as a mass promotion vehicle to drive more sales of a particular product. In the digital age, customer information provides …
This massive barrage of undifferentiated discounts served its purpose with the pre-internet generation, but today a good and growing share of digital-age shoppers don’t read …
In order for retail personalization to succeed long term, retailers must work closely with brands to develop compelling promotions. Retailers and suppliers acknowledge that each has …
To become profitable in grocery requires Amazon to build volume at lightning speed simultaneously cracking the code of complex logistics. But do not sell Amazon …
In the past, our choices were dictated less by preference and more by scarcity. We were limited to what was available on the store shelf, …
Applying the RFM loyalty model to customer purchases at the category level provides actionable insights on how retailers can increase basket size and decrease churn. Many …
Big-data analysis will educate you on how each store impacts your loyalty and how to get bottom-feeder stores to swim up the loyalty stream. 6 Ways …
The 220-store drugstore chain expands personalized offers to more channels and leverages deep analytics to design innovative campaigns. “ciValue makes it easy to understand our customers’ …
With varying time span from one visit to another, defining churn for high frequency retailers is challenging. Harness the power of big data and predictive …
1. Give stakeholders clear objectivesParaphrasing Lewis Carroll’s Cheshire Cat, “If you don’t know where you’re going, any road will take you there.” Clear objectives …
The Platinum and Gold loyalty tiers, just 16% of loyalty program shoppers, accounted for over 51% of loyalty program revenue – a make-or-break for any …
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