The festive season brings a whirlwind of shopping. Retailers everywhere hustle to stand out amidst the noise of discounts, promotions, and festive sales. In such ...
In today’s dynamic retail ecosystem, adaptation and innovation are more than just buzzwords – they’re survival strategies. As consumer preferences rapidly evolve, retailers and brands ...
A Transformation of Pharmacies A long, long time ago (roughly thirty years or so), the word “pharmacy” would conjure up images of stale fragrances, dusty ...
What is Personalization? Personalization, as defined by the Cambridge Dictionary, is the act of making something suitable for an individual’s specific needs. This simple definition ...
As the retail market continues to struggle with the effects of inflation, retailers are facing the challenge of maintaining profitability while striving to prove ROI ...
A Paradigm Shift in Fresh Produce Delivery For over two decades, FreshDirect has been a trailblazer in the realm of fresh food delivery, catering to ...
In an era where the most paramount value for customers is “what benefits or extras will I get,” retailers must consistently bring their A-game. For ...
Dis-Chem, South Africa’s first choice in pharmacies, has selected ciValue and its market-leading personalization & brand collaboration platform to develop its customer-focused personalization program. Dis-Chem ...
FreshDirect, the Northeast’s leading pure-play online fresh food grocer and e-commerce brand, has selected ciValue and its market-leading brand collaboration platform to develop its insight-sharing ...
Funny enough, the marketing community is a quiet one. It’s almost as though, after spending days trying to make noise for the solutions, products, and ...
Engagement is the holy grail of marketers, and in today’s world of hyper-customization, engagement is about making sure you hit three targets: the right content, ...
Loyalty clubs are the best way to keep your customers engaged and create a win-win-win paradigm for retailers, their brand partners, and customers. But even ...
Satisfied customers are a great way to foster the retailer-customer relationship, which we know has an impact on the bottom line. But the business benefits ...
This blog post is the final post of a three-part series on how retailers can use Artificial Intelligence (AI) and Machine Learning (ML) technologies to ...
Many retailers and suppliers have introduced personalization programs, to elevate customer experience and increase customer lifetime value. Personalization comes at a cost, and when done ...
It’s any retailer’s most obvious goal: acquire customers and retain them. But as routines got twisted and switched with Covid-19, so did purchasing behavior and ...
Grocery is a unique industry. Its customers aren’t browsers, they’re shopping for everyday basics, rather than fashion or luxury items, and in most cases are ...
While most consumers have purchased anything from designer footwear to spa vacations online, most were still buying their milk at the corner grocery store. Until ...
In the first blog of this series, we explained why FMCG retailers need to use Artificial Intelligence (AI) and Machine Learning (ML) to stay competitive. ...
The COVID-19 pandemic has disrupted our life and economy in countless ways, and the retail industry is no exception. Specifically, for the CPG market, the ...
It has not been an easy year for Beauty retailers. While Drug and Grocery stores have generally performed well during the COVID-19 pandemic, with many ...
Introduction The reduction in computing power cost in addition to the availability of data and big data technology are the basis for the increase demand ...
The online channel for grocery was always going to be big. Many leading supermarkets have been investing in building eCommerce capabilities for at least a ...
Online grocery and drug sales were already on a rapid growth trajectory before COVID-19. But recent lockdowns and health concerns due to the pandemic have ...
2020 marks an important milestone in the advertising world. It is the year that digital ad spending surpassed traditional ad spending worldwide. The trend is ...
One of the many advantages of personalized retail offers is that their impact can be measured much more precisely than traditional tactics. Splashing a hot ...
These are difficult times. With the number of COVID-19 cases rising, stock markets plunging, and borders closing, there has never been more uncertainty. But as ...
Hard Discounters are changing the grocery retail landscape. Led by German giants Aldi and Lidl, the global expansion of the hard discount format is introducing ...
Three Priorities When Launching a Loyalty Program Earlier this month, Target announced that they were launching their new loyalty program. Launching a new rewards program ...
This year marks a major turning point in the world of advertising. In 2019, for the first time, spending on digital advertising will surpass spending on ...
The scenario is always the same. Launch day is approaching. The technical build is slightly behind schedule. Pressure is high and resources are tight. And ...
For more than two decades, the customer-centric revolution has been changing the way retailers think about and interact with their customers. There is no doubt ...
Measuring the return on investment for customer insights is notoriously difficult. Search online for articles on the topic and you will find more than one ...
Retailers today find themselves in a tricky balancing act. On one hand, customers are more demanding than ever. They not only expect great experiences, but ...
It is no secret that DIY retailers serve two very distinct groups of customers. Households – who might be buying basics like lightbulbs, or might be ...
Personalized marketing for retail is here to stay. Advances in big data processing and predictive algorithms are allowing today’s retailers to offer a highly customized ...
For decades, nearly all retail mass promotions have followed, basically, the same pattern. Choose an item you want to promote. Pick a great price that ...
During sales-packed November, headlines declared a new record in retail when commerce giant Alibaba reached $31 billion in sales during the 24 hours of Singles’ ...
The world’s biggest purveyors of digital content, Facebook and Google, now capture over 50% of the global digital advertising spending. It is no wonder that ...
In a 2016 PwC survey, the second most important principle of developing an effective customer strategy for executives was “segment and know your customers.” Flash forward ...
The key to high frequency retail personalization success is providing customers with the right offers at the right time – through the right channel. In ...
In our previous blog we discussed the best practices and science that are required to build an effective offer pool. AI and machine learning innovations ...
But customer acquisition cost goes beyond cost of outreach and initial offer value. Once a customer has supposedly been “acquired” i.e. has signed up, there ...
Want to increase customer value? Think basket diversity – not basket size So, it feels like you’ve tried almost everything, but your organization is still ...
Historically, coupons were viewed simply as a mass promotion vehicle to drive more sales of a particular product. In the digital age, customer information provides ...
This massive barrage of undifferentiated discounts served its purpose with the pre-internet generation, but today a good and growing share of digital-age shoppers don’t read ...
In order for retail personalization to succeed long term, retailers must work closely with brands to develop compelling promotions. Retailers and suppliers acknowledge that each has ...
To become profitable in grocery requires Amazon to build volume at lightning speed simultaneously cracking the code of complex logistics. But do not sell Amazon ...
Applying the RFM loyalty model to customer purchases at the category level provides actionable insights on how retailers can increase basket size and decrease churn. Many ...
Big-data analysis will educate you on how each store impacts your loyalty and how to get bottom-feeder stores to swim up the loyalty stream. 6 Ways ...
The 220-store drugstore chain expands personalized offers to more channels and leverages deep analytics to design innovative campaigns. “ciValue makes it easy to understand our customers’ ...
With varying time span from one visit to another, defining churn for high frequency retailers is challenging. Harness the power of big data and predictive ...
1. Give stakeholders clear objectivesParaphrasing Lewis Carroll’s Cheshire Cat, “If you don’t know where you’re going, any road will take you there.” Clear objectives ...
The Platinum and Gold loyalty tiers, just 16% of loyalty program shoppers, accounted for over 51% of loyalty program revenue – a make-or-break for any ...
