Dis-Chem, South Africa’s first choice in pharmacies, has selected ciValue and its market-leading personalization & brand collaboration platform to develop its customer-focused personalization program.

Dis-Chem joins leading retailers who are able to deliver personalized customer engagements at scale, across channels, and in real-time using ciValue’s omnichannel personalization solution. The omnichannel personalization solution also enables retailers to grow their wallet share and increase the impact of their joint marketing activities with their brand partners.

Scaling personalization and increasing wallet share

By leveraging their well-entrenched Benefit Card loyalty program and using ciValue’s omnichannel personalization and retail media intelligence solutions, the innovative retail pharmacy is extending its customer engagement efforts and scaling initiatives to meet its customers with the individualized offers they need, at the right time and on the right channels.

“We chose ciValue because of the company’s proven experience in scaling personalization programs and increasing share of wallet for retailers and their participating brand partners. The ciValue personalization solution and AI-powered personalization engine ensure a right fit for Dis-Chem.” said Saul Salzman, Executive Director, Dis-Chem.

Self-serve insights to deliver value for customers

ciValue serves dozens of leading retailers across the world to support their omnichannel personalization efforts. Unlike common and inefficient methods of accessing retail data that require countless queries and manpower, ciValue’s SaaS, product-first approach delivers a self-serve solution to marketing, merchandising, retail media, and brand managers, and will help Dis-Chem and its brand partners to deliver improved value for their customers.

Personalization that moves the needle 

Would you like to learn how to use personalization to grow your wallet share? Consult this case study on the ROI of personalization with one of Europe’s leading grocer,  and learn how you and your team can also grow your business and keep your customers loyal.