Building and growing a private label business is a priority for almost all retailers. As a Private Label Manager, you are tasked with the success …
It’s any retailer’s most obvious goal: acquire customers and retain them. But as routines got twisted and switched with Covid-19, so did purchasing behavior and …
It is hard to think of a time when retail customer behavior saw more upheaval than it has in recent months. Long-standing customer routines have …
These are difficult times. With the number of COVID-19 cases rising, stock markets plunging, and borders closing, there has never been more uncertainty. But as …
I have noticed a pattern in my conversations with retail marketing and loyalty teams looking to make the most of their customer data: a shortage …
For more than two decades, the customer-centric revolution has been changing the way retailers think about and interact with their customers. There is no doubt …
Measuring the return on investment for customer insights is notoriously difficult. Search online for articles on the topic and you will find more than one …
It is no secret that DIY retailers serve two very distinct groups of customers. Households – who might be buying basics like lightbulbs, or might be …
As a Category Manager, you live and die by the sales report. Every period, every week, every day – the results are staring at you …
I was happy to see our logo last week in P2PI’s Shopper Marketing Landscape shown below. It is a nice reminder of how fast the …
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