category:

Omnichannel Personalization

Personalization
Personalization

Holiday Shopping: Mastering Personalization and Retail Media 

The festive season brings a whirlwind of shopping. Retailers everywhere hustle to stand out amidst the noise of discounts, promotions, and festive sales. In such ...
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Personalization and Suppliers: A Marriage Made in Data  

A Transformation of Pharmacies   A long, long time ago (roughly thirty years or so), the word “pharmacy” would conjure up images of stale fragrances, dusty ...
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personalization

Elevating Personalization: A Comprehensive Approach to Customer Engagement 

What is Personalization?  Personalization, as defined by the Cambridge Dictionary, is the act of making something suitable for an individual’s specific needs. This simple definition ...
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retail media

Optimize Your Media Spend Amid Inflation Effects  

As the retail market continues to struggle with the effects of inflation, retailers are facing the challenge of maintaining profitability while striving to prove ROI ...
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omni channel personalization

Unleashing Data-Driven Personalization: How REMA 1000 Transforms Customer Experience with NIQ Activate

In an era where the most paramount value for customers is “what benefits or extras will I get,” retailers must consistently bring their A-game. For ...
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How Dis-Chem leverages personalization and retail media intelligence

Dis-Chem, South Africa’s first choice in pharmacies, has selected ciValue and its market-leading personalization & brand collaboration platform to develop its customer-focused personalization program. Dis-Chem ...
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3 Takeaways from Running Personalization Programs at Scale

Engagement is the holy grail of marketers, and in today’s world of hyper-customization, engagement is about making sure you hit three targets: the right content, ...
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Struggling to boost loyalty and revenue with personalization? Think omnichannel 

Loyalty clubs are the best way to keep your customers engaged and create a win-win-win paradigm for retailers, their brand partners, and customers. But even ...
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Personalization strategy

The (Secret) Power of Personalization

Satisfied customers are a great way to foster the retailer-customer relationship, which we know has an impact on the bottom line. But the business benefits ...
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Two Simple KPIs to Help Crack Your Personalization Campaign ROI Results

Many retailers and suppliers have introduced personalization programs, to elevate customer experience and increase customer lifetime value. Personalization comes at a cost, and when done ...
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