Blog

All Posts

thumbnail
User Hacks
The Evolving Role of Private Labels in Modern Retail 

It's not enough to just introduce a private label product; the key is aligning with consumer preferences, pre-emptively countering competitor strategies, and making informed decisions based on data-driven insights. This holistic approach can pave the way for identifying new private label opportunities, designing effective marketing strategies, and monitoring key performance metrics to ensure longevity and growth in the market.

Read more >
thumbnail
Omnichannel Personalization
Optimize Your Media Spend Amid Inflation Effects  

Inflation creates unique challenges for retailers, but they also present opportunities for optimizing media spend. By making data-driven decisions retailers can navigate the impact of inflation, retailers will be able to drive customer engagement, and create new monetization streams

Read more >
thumbnail
Omnichannel Personalization
Unleashing Data-Driven Personalization: How REMA 1000 Transforms Customer Experience with NIQ Activate

Read how Rema 1000 leveraged the power of NIQ Activate to pinpoint the perfect offer for each customer, based on real data

Read more >
thumbnail
Omnichannel Personalization
How Dis-Chem leverages personalization and retail media intelligence

South Africa’s first choice in pharmacies, has selected ciValue and its market-leading personalization & brand collaboration platform to develop its customer-focused personalization program

Read more >
thumbnail
Retail Media
Getting Started on Your Retail Media Strategy and Accelerating Your Monetization Programs

How to leverage your existing assets and accelerate your path to media monetization

Read more >
thumbnail
Brand Collaboration
How FreshDirect Is Democratizing Data With Suppliers to Grow Together

The Northeast’s leading pure-play online fresh food grocer and e-commerce brand, has selected ciValue and its market-leading brand collaboration platform to develop its insight-sharing program

Read more >
thumbnail
Retail Media
Retail media intelligence 101

Retail media is about creating incremental value for brands in a short timeframe. How can data and analytics help you cut through the noise and work smarter with your brands?

Read more >

START GAINING MORE REVENUE FROM YOUR MEDIA ASSETS