Blog

Sign up for our quarterly Newsletter and make sure you are always up to speed

smart shopping list
  • All
  • Brand Collaboration
  • Omnichannel Personalization
  • Retail Media
  • Tech Corner
  • Trending
  • Uncategorized
  • User Hacks
All
  • All
  • Brand Collaboration
  • Omnichannel Personalization
  • Retail Media
  • Tech Corner
  • Trending
  • Uncategorized
  • User Hacks
Four Reasons Retailers Should Switch to “Always On” Promotions Omnichannel Personalization

Four Reasons Retailers Should Switch to “Always On” Promotions

For decades, nearly all retail mass promotions have followed, basically, the same pattern. Choose an item you want to promote. Pick a great price that ...
Read More →
Omnichannel Personalization

Don’t Stand so Close to Me: Exactly How Personal Should Personalized Retail Be

During sales-packed November, headlines declared a new record in retail when commerce giant Alibaba reached $31 billion in sales during the 24 hours of Singles’ ...
Read More →
Brand Collaboration

Can Retailers Become “Facebook-like” Marketing Platforms?

The world’s biggest purveyors of digital content, Facebook and Google, now capture over 50% of the global digital advertising spending. It is no wonder that ...
Read More →
Is Personalization Killing Segmentation? The Answer May Not Be as Simple as You Think Omnichannel Personalization

Is Personalization Killing Segmentation? The Answer May Not Be as Simple as You Think

In a 2016 PwC survey, the second most important principle of developing an effective customer strategy for executives was “segment and know your customers.” Flash forward ...
Read More →
Omnichannel Personalization

High Frequency Retail Personalization: The Right Marketing Offer at the Right Time – Here’s How You Do It

The key to high frequency retail personalization success is providing customers with the right offers at the right time – through the right channel. In ...
Read More →
User Hacks

The Digital Shopper Marketing Landscape – A Different Perspective

I was happy to see our logo last week in P2PI’s Shopper Marketing Landscape shown below. It is a nice reminder of how fast the ...
Read More →
Omnichannel Personalization

Planning a personalization program? Start Here.

In our previous blog we discussed the best practices and science that are required to build an effective offer pool. AI and machine learning innovations ...
Read More →
From Dating to Long-Term Relationship: How to Establish Effective Customer Acquisition Omnichannel Personalization

From Dating to Long-Term Relationship: How to Establish Effective Customer Acquisition

But customer acquisition cost goes beyond cost of outreach and initial offer value. Once a customer has supposedly been “acquired” i.e. has signed up, there ...
Read More →
Omnichannel Personalization

Basket Size Doesn’t Matter – Basket Diversity Does. Here’s Why

Want to increase customer value? Think basket diversity – not basket size So, it feels like you’ve tried almost everything, but your organization is still ...
Read More →
Omnichannel Personalization

Getting from Giving – Creating the Optimal Coupon Mix for Personalized Marketing

Historically, coupons were viewed simply as a mass promotion vehicle to drive more sales of a particular product. In the digital age, customer information provides ...
Read More →
Brand Collaboration

Going Digital with the Store Circular How to Avoid the Pitfalls of the Digital Newspaper

This massive barrage of undifferentiated discounts served its purpose with the pre-internet generation, but today a good and growing share of digital-age shoppers don’t read ...
Read More →
Brand Collaboration

FMCG Retailer & Supplier Collaboration: The Road to Personalization Success

In order for retail personalization to succeed long term, retailers must work closely with brands to develop compelling promotions. Retailers and suppliers acknowledge that each has ...
Read More →

START GAINING MORE REVENUE FROM YOUR MEDIA ASSETS