What is Personalization? Personalization, as defined by the Cambridge Dictionary, is the act of making something suitable for an individual’s specific needs. This simple definition ...
As the retail market continues to struggle with the effects of inflation, retailers are facing the challenge of maintaining profitability while striving to prove ROI ...
A Paradigm Shift in Fresh Produce Delivery For over two decades, FreshDirect has been a trailblazer in the realm of fresh food delivery, catering to ...
In an era where the most paramount value for customers is “what benefits or extras will I get,” retailers must consistently bring their A-game. For ...
Dis-Chem, South Africa’s first choice in pharmacies, has selected ciValue and its market-leading personalization & brand collaboration platform to develop its customer-focused personalization program. Dis-Chem ...
FreshDirect, the Northeast’s leading pure-play online fresh food grocer and e-commerce brand, has selected ciValue and its market-leading brand collaboration platform to develop its insight-sharing ...
Funny enough, the marketing community is a quiet one. It’s almost as though, after spending days trying to make noise for the solutions, products, and ...
Engagement is the holy grail of marketers, and in today’s world of hyper-customization, engagement is about making sure you hit three targets: the right content, ...
