ASSORTMENT & PROMOTION ANALYTICS

Optimize assortment and plan more impactful promotions to stay ahead of the competition

ACTIVATE PROMOTIONS THAT TRULY WORK

To win your customers’ wallets, your promotions should be laser-sharp. Leverage AI-powered insightsto assess the impact and incremental value of past promotions, and to plan future ones by intelligently quantifying their impact on customers and your bottom line.

DEVELOP CUSTOMER-DRIVEN ASSORTMENT

Tailor your assortment strategy by leveraging NIQ’s market-level data and your customer purchasing behaviors and combinations. Identify top items in the market, understand your customers’ decisions, and predict how they substitute items within categories so you can safely delist lower contributing items and ensure top contributors are fully leveraged.

JOIN FORCES WITH SUPPLIERS

Collaborate with your suppliers through a centralized, one-source-of-truth portal, and empower them with multiple insights and planning reports for better assortment and promotions funding decision-making

THE RIGHT DATA GRANULARITY,
WITH THE RIGHT INTELLIGENCE

Out-of-the-box intelligent reports

Our reports are powered by granular customer, category, and store-level data used daily by brand, category, merchandising, and marketing managers to optimize assortment rationalization, promotion and marketing spend.

Predictive simulations

Always-on predictive models and what-if scenario simulations to allow you to test different parameters and settings before selecting an assortment.

Fast time to value

Benefit from a SaaS, self-serve solution, up and running in 8 weeks. Leverage dedicated support whenever needed so you can effectively analyze your assortment & promotions operations.

Assortment & Promotion made easy

Consider the Full Impact of Promotions

While short term impact on sales and margin is critical to understand, a full view of promotions should also consider the impact promotions have on growing the customer base, and driving customer share of wallet in the long term.

Use Simulation to Predict Sales Results

The best way to simplify the complexity of assortment is to run simulations. Modeling software can be utilized to predict what will happen when, for instance, assortment is changed by adding or taking out items, or certain segments grow.

Implement a Strategic Collaboration Relationship

The relationship between retailer and supplier can be conflicted when it comes to assortment. A collaborative insights platform, serving as a ‘one source of truth’, should be utilized for better, more aligned joint business planning around items’ value and assortment strategies.

Suppliers who are engaged with platform and are using the insights to drive decision making around their assortment or promotional strategy, are performing 8% better than their competitive set year to date. Underscores the power of the insights - drive growth within the business.

Charlotte Myer, VP Merchandising

EXPLORE OUR SOLUTIONS

Supply Chain Analytics

Supply Chain reporting

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BRAND COLLABORATION

Share insights and increase revenue

RETAIL INTELLIGENCE

Discover opportunities and risks to grow your business and your brand

Start gaining more revenue from your media assets

START GAINING MORE REVENUE FROM YOUR MEDIA ASSETS