ASSORTMENT & PROMOTION ANALYTICS
Optimize assortment and plan more impactful promotions to stay ahead of the competition
ACTIVATE PROMOTIONS THAT TRULY WORK
To win your customers’ wallets, your promotions should be laser-sharp. Leverage AI-powered insightsto assess the impact and incremental value of past promotions, and to plan future ones by intelligently quantifying their impact on customers and your bottom line.
DEVELOP CUSTOMER-DRIVEN ASSORTMENT
Tailor your assortment strategy by leveraging NIQ’s market-level data and your customer purchasing behaviors and combinations. Identify top items in the market, understand your customers’ decisions, and predict how they substitute items within categories so you can safely delist lower contributing items and ensure top contributors are fully leveraged.
JOIN FORCES WITH SUPPLIERS
Collaborate with your suppliers through a centralized, one-source-of-truth portal, and empower them with multiple insights and planning reports for better assortment and promotions funding decision-making
THE RIGHT DATA GRANULARITY,
WITH THE RIGHT INTELLIGENCE
Out-of-the-box intelligent reports
Our reports are powered by granular customer, category, and store-level data used daily by brand, category, merchandising, and marketing managers to optimize assortment rationalization, promotion and marketing spend.
Predictive simulations
Always-on predictive models and what-if scenario simulations to allow you to test different parameters and settings before selecting an assortment.
Fast time to value
Benefit from a SaaS, self-serve solution, up and running in 8 weeks. Leverage dedicated support whenever needed so you can effectively analyze your assortment & promotions operations.
Assortment & Promotion made easy
While short term impact on sales and margin is critical to understand, a full view of promotions should also consider the impact promotions have on growing the customer base, and driving customer share of wallet in the long term.
The best way to simplify the complexity of assortment is to run simulations. Modeling software can be utilized to predict what will happen when, for instance, assortment is changed by adding or taking out items, or certain segments grow.
The relationship between retailer and supplier can be conflicted when it comes to assortment. A collaborative insights platform, serving as a ‘one source of truth’, should be utilized for better, more aligned joint business planning around items’ value and assortment strategies.
Suppliers who are engaged with platform and are using the insights to drive decision making around their assortment or promotional strategy, are performing 8% better than their competitive set year to date. Underscores the power of the insights - drive growth within the business.
Charlotte Myer, VP Merchandising
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